In 1966, the last general election to be captured on black and white newsreel by British Pathé saw Harold Wilson’s Labour government win a landslide victory, taking 48% of the vote and winning an overall majority of 98. A newsreel from election night shows revellers thronging Trafalgar Square and splashing through the fountains, while at the party’s headquarters in Transport House, Minister of Labour Ray Gunter kept a scorecard of seats won; the following morning Wilson arrived back at Downing Street with his family to acknowledge the cheers of his supporters. Newsreels such as this, made to be shown in cinemas, were in terminal decline by the 1960s. More than 80% of UK households owned a television by 1966, and come the end of the decade most parts of the country could watch the news at home in colour. By the 1970 general election, Pathé and others had also upgraded to colour, but they could no longer compete with the new medium and by 1979 cinema newsreels had died out entirely.
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